What is the GDPR and how does it affect my experience with Under Armour and its related applications?
The General Data Protection Regulation, or GDPR, is a new regulation focused on European Union residents’ privacy rights. One of its goals is to give consumers control over their Personal Data. The regulation goes into effect on May 25th, 2018.
We believe the principles laid out in the GDPR will become the global standard. Under Armour therefore has adopted high-level principles from the regulation, as well as other similar regional regulations, and is working to apply them globally throughout our consumer journey.
What does this mean for you? You may notice a couple of changes:
These changes will be most readily visible in our Connected Fitness applications (MapMyFitness and related applications, MyFitnessPal, Endomondo, and UA Record). If you are a resident of the European Union or a country/region with similar laws, you will start to see these applications prompt you for consent related to activities that require the collection and processing of your Sensitive Personal Data—as well as the transfer of your Personal Data. The exact consent requests you are presented will depend on your location and the application.
Read more on what data is considered Personal Data and/or Sensitive Personal Data here: https://myfitnesspal.desk.com/customer/en/portal/topics/1113312-privacy-policy-and-terms/articles
Read more on the GDPR and its key changes: https://www.eugdpr.org/key-changes.html