How and why do I need to consent to the processing of my Sensitive Personal Data?

The term “Sensitive Personal Data” covers many different types of information—everything from religion and union membership to health data. 

When viewed individually, these data points cannot be used to identify you. For example, presenting the Sensitive Data element of Body Mass Index (BMI) alone does not identify a person.

But, when such a data element is coupled with Personal Data such as email or name, this information becomes sensitive. For example, if the data point BMI of 20 is connected to the email address, one can now reasonably infer that Jane Doe has a BMI of 20. 

Generally, Under Armour does not ask for, collect, or process Sensitive Personal Data.

However certain Under Armour websites or mobile apps – mainly our Connected Fitness Applications (MapMyFitness and related applications, MyFitnessPal, Endomondo, and UA Record) – may process Sensitive Personal Data such as certain Fitness and Wellness Data. 

A full explanation of the Sensitive Personal Data elements that we may collect, use and process and why they are needed to provide the Services can be found in our Privacy Policy.  

We want to make sure you’re aware of the instances of where your Sensitive Personal Data is processed. For those users in the European Union or a region with EU-like laws, you may be asked to consent to the processing of this information. Not providing this consent may affect your ability to use and/or create accounts for our Connected Fitness Applications, websites or other Services. 


Last Updated: Jun 05, 2018 01:16PM PDT

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