Why did Under Armour update its Privacy Policy and Terms and Conditions of Use – and what changed?

Effective May 20, 2018, Under Armour, Inc. updated our Privacy Policy and Terms and Conditions of Use (“Terms”). 

Here’s what changed and why:

  • Privacy – Our commitment to privacy has not changed. The Privacy Policy has been reorganized to make it easier to read and to address new global requirements. The policy outlines how we collect, use, share, and protect your Personal Data. We have also expanded the Country/Region-Specific Disclosures.
  • Transparency & Choice – You control what, how, and when you share your Personal Data with Under Armour. We aim to provide you clear notice as to how we collect, use and share Personal Data and your rights regarding our collection, use and sharing of your Personal Data. To that end, we’ve tried to use plain language throughout the Privacy Policy.

We believe you should have control over our use of your Personal Data.  Over the next few months, we will be rolling out a series of changes to how you interact with the privacy settings and tools within our Fitness and Wellness websites and apps. These changes will enable you to more easily exercise choice; including how you provide your consent for certain collection, and sharing of your Personal Data.

  • Terms – We made an effort to streamline the entirety of the Terms, including moving some content related to user privacy and Personal Data into our Privacy Policy.  We also added language around the importance of user responsibility and best judgment in connection with your use of any dietary or fitness oriented content we provide. 

For more information, we encourage you to read the full text of the Privacy Policy and the Terms. 

Last Updated: May 16, 2018 10:23AM PDT

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