What is the GDPR and how does it affect my experience with Under Armour and its related applications?

The General Data Protection Regulation, or GDPR, is a new regulation focused on European Union residents’ privacy rights. One of its goals is to give consumers control over their Personal Data. The regulation goes into effect on May 25th, 2018. 

We believe the principles laid out in the GDPR will become the global standard. Under Armour therefore has adopted high-level principles from the regulation, as well as other similar regional regulations, and is working to apply them globally throughout our consumer journey.

What does this mean for you? You may notice a couple of changes:

First, we’ve updated a few sections in our Privacy Policy and Terms. Read more about those changes here  or review the entirety of the Terms and Privacy Policy.

Second, the way we notify you of changes to the Terms or Privacy Policy or ask you for consent may change in order to satisfy the regulation’s new data privacy requirements. How you exercise choice over the collection and use of your Personal Data may also change.

These changes will be most readily visible in our Connected Fitness applications (MapMyFitness and related applications, MyFitnessPal, Endomondo, and UA Record). If you are a resident of the European Union or a country/region with similar laws, you will start to see these applications prompt you for consent related to activities that require the collection and processing of your Sensitive Personal Data—as well as the transfer of your Personal Data. The exact consent requests you are presented will depend on your location and the application.  

Read more on what data is considered Personal Data and/or Sensitive Personal Data here: https://myfitnesspal.desk.com/customer/en/portal/topics/1113312-privacy-policy-and-terms/articles

Read more on the GDPR and its key changes: https://www.eugdpr.org/key-changes.html 


Last Updated: May 16, 2018 10:24AM PDT

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